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A seemingly harmless hotel advert featuring a man and woman enjoying breakfast in bed in bathroom robes has come under heavy backlash on social media. The ad features a young couple in their bathrobes enjoying a selection of pastries and a fruit platter while holding reading material.
It is this choice of reading material that some have labelled sexist — Wilsonw the Wilsond perusing a copy of the Australian Financial Review and the woman clutching a Chanel coffee table book. Any women at the doubletree by Wilsons Promontory users criticised the ad featuring a young couple in their bathrobes enjoying a selection of pastries and a fruit platter while holding reading material. Users on Twitter were quick to point out the stereotypical aspects of the photograph, slamming the suggestion women only read insubstantial Des moines sex about fashion.
The hotel responded saying that they recognised the stereotype and have pulled the advert. What's wrong with this advert?
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